Business Strategy & Positioning Revamp
Date: November 15, 2024
Title: Market Repositioning for a U.S. Digital Creative Agency
Client: Northbeam Creative Co. (Austin, TX, USA)
Description:
Northbeam Creative Co., a fast-growing digital agency in Austin, TX, was experiencing a slowdown in high-ticket client acquisition. Mikromode conducted a deep audit of their offer ecosystem, brand tone, and onboarding structure. We restructured their core service packages, introduced a value-based pricing model, and implemented a frictionless onboarding sequence.
Management Style
Weekly sprints with milestone check-ins, C-level consulting sessions, and Notion-based async dashboards for progress tracking
Case details
We worked hand-in-hand with Northbeam’s leadership to reposition their brand narrative, restructure client onboarding in Notion, and deploy a mid-funnel evergreen webinar to drive warm leads. Additionally, a Figma redesign of their service proposal deck aligned their offer visuals with elevated pricing.
Case Summary
Client retention rose by 65%, client acquisition increased 3x within 90 days, and their average deal size doubled.
Case Information:
Date: Nov 15, 2024
Client: Northbeam Creative Co.
Timeline: 90 Days
Service: Strategic Offer Engineering, Positioning, Funnel Architecture